How did you attract/ address your audience?

To attract our audience to our film we will do a lot of advertising so that the film gets heard about and to get people interested. As every other film, we will have a trailer which will be shown on YouTube but will not give too much away. Another way we are going to get our audience interested in the film is by having a website that will be updated each day with sections of images that will build up into the name of the film on the day of release.